in barcelona, spain there is an old toy factory overlooking the mediterranean sea. this is the home and heart of bobo choses. where work becomes play and the very integrity of this brand is felt throughout its walls and work they do. play and fun makes caring for the world and everything that is part of it easy. with each collection being based on a story, that is written into book form and becomes the muse for the very clothes each special season brings. bobo choses embodys imagination, creativity, and play. all things needed for kids to enjoy life. emotional attachments are acknowledged and seen within this brands care and conscious creations.